Beats By Dr. Dre Audio Coming To HTC Phones This Fall

Posted: August 15, 2011 in Uncategorized

Taiwanese mobile phone company HTC has acquired a majority stake in Beats Electronics, maker of the popular Beats by Dr. Dre headphones, at a cost of $300 million. Handsets with Beats audio technology should arrive sometime this fall. (Unconfirmed rumors swirling around tech blogs have the  Vigor being the first to receive the Beats treatment.) Though ’s products are popular, the company lacks the name recognition of a Samsung or Motorola, and it’s looking to this partnership to strengthen its brand. Will this news have any bearing on your future phone purchase?

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