Not content to let Microsoft have all the attention, Sony has released a blurry teaser for its Playstation 4 just one day ahead of its rival’s big Xbox reveal. There are a lot if close ups and difficult-to-decipher geometry, but the intent here is clear – Sony is going to show us what the PS4 actually looks like. The company got some flack for holding its big reveal in February without actually revealing the console, and now it’s saying that its ready to do right.
Sony also recently teased a reveal for a likely Playstation 4 game called Panopticon, interestingly scheduled as the same day release for the Microsoft’s event. As John Gaudiosi and Paul Tassi have recently been debating, eyeballs are crucial are crucial at this stage in the next console race. It’s still ver early in the game, but both of these consoles are going to need to build considerable buzz going into fall, and they have only each other to compete with. You can see this horse race play out in the timing of these announcements. Mindshare is the only currency in the console war right now – while Sony jumped out ahead revealing its console first, Microsoft now has a big opportunity to answer some of the questions left dangling by the PS4.
This console race is a high-stakes game. We have only two players (sorry, Nintendo , but I think that’s true in this context), both releasing big consoles at the same time, both competing for the same worldwide attention for reveals, and, probably, both playing a similar stable of third-party games. Microsoft is fighting to become the dominant force in living room entertainment, but Sony may be fighting
http://m.youtube.com/#/watch?v=QjXU1anoC5Y&feature=player_embedded&desktop_uri=%2Fwatch%3Fv%3DQjXU1anoC5Y%26feature%3Dplayer_embedded
(Information retrieved from http://www.forbes.com)
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